Aloha
It could be said that Hawaii holds the key to world peace … it’s called the spirit of aloha, which encompasses the charm, warmth, and sincerity of the Hawaiian people.
Aloha is more than a word of greeting or farewell or a salutation. Aloha means a mutual regard and affection and extends warmth in caring with no obligation in return. Aloha is the essence of relationships in which each person is important to every other person for collective existence. Aloha means to hear what is not said, to see what cannot be seen, and to know the unknowable.
The aloha spirit of Hawaii is alive and well in the work done by the Hawaiian Lifeguard Association in their daily efforts to ensure the safety of those in the ocean.
A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to support the great work done daily in the “spirit of aloha” by this outstanding organization to help ensure public safety.
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22mm Replacement Straps (for 5400 Series)
24mm Replacement Straps (for 5500 Series)
What People Are Saying
Blog Reviews
Nobody Likes Watches: HLA 5405 Review
OneCutReviews.com : HLA Watches
The Wrist Watch Review: Hawaiian Lifeguard Association Watch
Men’s Journal: The Coolest Pieces of Gear We Tested This Week
WatchChris reviews HLA 5400
Waterway Gear Guide, Fall 2020
Gear We Test: The Super Simple and Rugged Official Watch of the Hawaiian Lifeguard Association
The Time Bum HLA 5403 Watch Review
WatchChris reviews HLA Well Made 200m Diver for $250
TimeToGo Travel And Timepieces Video Review
TimeToBlogWatches reviews Official HLA Dive Watch
100 Years
The Hawaiian Lifeguard Association watch collection was created to serve the needs of these lifeguards on the job, and launched just as the organization celebrated its 100th Anniversary.
The watches are made to stand up to the enormous power of the ocean, but are also excellent knock-around watches, suitable for most any water environment, whether in Hawaii’s big waves or less challenging situations. Plus, they’re just cool looking casual lifestyle timepieces, perfect for everyday wear.
The HLA watches are made with 316L stainless steel cases and bezels, 120 click unidirectional ratcheting bezels for diving, screw in case backs and crown to ensure 200 meters water resistance. In addition, the watches have extremely reliable Japanese quartz movements, highly scratch resistant K1 glass crystals, and comfortable genuine NBR rubber straps with patterned back for ventilation.
HLA’s Lifeguards
For the Launch of this Watch Collection, we highlight two former lifeguards that have been integrally involved withe the Hawaiian lifeguard Assocation — Archie Kalepa and Brian Keaulana, both of whom remain very active with the organization.
TIME IS CRUCIAL
For lifeguards, time is a critical component. Saving lives is the primary mission of the Hawaiian Lifeguard Association. If a life hangs in the balance, minutes and seconds count when responding to emergency (and very often dangerous) situations. The elite lifeguards of the HLA are a courageous group of people that risk their lives routinely when they jump into action to rescue someone in danger in the unforgiving waters of the Hawaiian Islands.
Hawaii’s Ocean
September 28, 2018
The behavior of the ocean in Hawaii is unique, complex, and unpredictable. On Oahu, lifeguards perform about 1100 rescues a year. On average, 50 people drown in the ocean annually (all islands), and a...Read More
Living With the Ocean
September 17, 2018
Growing up in Hawaii is different from any other place in America, as it is the only state completely surrounded by water. Hawaiian children are taught early about living as one with the ocean and are...Read More
Extreme Conditions
September 14, 2018
With huge waves sometimes in excess of 50 feet (or more!), Hawaii is well known as one of a few places on the planet that hosts Big Wave surf events on some of the most famous beaches in the world. Th...Read More
Time Saves Lives
In the Hawaiian Lifeguard Association, the JetSki rescue teams understand well the importance of time when it comes to saving lives.
Time is truly of the essence when trying to rescue someone from dangerous surf. JetSkis not only allow access to people in conditions once not accessible, but they also expedite the rescue.
If you see the Lifeguards on their JetSkis, you may notice they wear their watches on their right arm (needed to operate the controls of the craft), leaving their left arm bare to be able to pull someone out of danger without a watch in the way.
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Contact Us
Official Hawaiian Lifeguard Association Watches are manufactured and distributed by Time Concepts, LLC
Contact us at:
6140 W Corporal Lane
Boise, Idaho 83704 USA
415-924-4952
info@timeconcepts.net
Customer Service is a top priority at Time Concepts.
If you have any questions or problems with your HLA product, please contact us at timeconceptscs@gmail.com. If you need to send your watch in for analysis or service, please refer to the Warranty & Service page. (Don’t send your watch to the Time Concepts sales office as there will be a long delay in processing.)
